Increase Clarity
The five words that make someone close your post
I read a broker’s post last week that used the word ‘utilise’ twice in four sentences. Both times it could have been ‘use’. Nothing else about the post…
Monday 2 November 2026
Insights from Social Broker
Insights
Words That Move Money
Behavioural science, compliance and content strategy for Australia's brokers, advisers and accountants.
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Reduce Threat
What a settlement photo actually says to a first home buyer
Lots of brokers post settlement photos. The sold sticker, a beaming couple, ‘another happy client, congratulations Tom and Phuong’. It’s a great post, intended to inspire and trigger…