Increase Clarity
Describe the Saturday, not the settlement
My friend bought her first place last year. I asked her what she’d been picturing through the whole thing – the stressful bits, the waiting, what kept her…
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Increase Clarity
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Increase Clarity
The first number you say decides the whole conversation
A broker told me she’d lost a client over a $495 application fee. She was annoyed about it, because the fee was tiny against what she’d saved them.…
Increase Clarity
Why ‘competitive rates’ costs you clients
I went looking through broker profiles last week, about sixty of them, mostly around Perth and Melbourne. Forty-one used the phrase ‘competitive rates’. Nine used ‘great rates’. Four…
Increase Clarity
The five words that make someone close your post
I read a broker’s post last week that used the word ‘utilise’ twice in four sentences. Both times it could have been ‘use’. Nothing else about the post…