Reduce Threat
What your licensee worries about in a social post
The most common reason a broker or adviser posts nothing for six months is not time. It is the half-formed worry that something in the post will come…
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Reduce Threat
4 articles
Reduce Threat
What people are actually afraid of when they don’t call you back
Someone fills in your form. You reply within the hour. They never answer. The usual explanation is that they’re shopping around, or they weren’t serious, or the timing…
Reduce Threat
Why ‘no obligation, no pressure’ stopped working
Go and look at the last twenty finance ads you scrolled past. Count how many ended with some version of ‘no obligation, no pressure, just a friendly chat’.…
Reduce Threat
What a settlement photo actually says to a first home buyer
Lots of brokers post settlement photos. The sold sticker, a beaming couple, ‘another happy client, congratulations Tom and Phuong’. It’s a great post, intended to inspire and trigger…