Every piece of content sits somewhere on this map.
Choosing a finance professional is a high stakes decision. Your ideal client doesn’t reach out because of one beautifully designed post. They act because the cumulative impact of your reputation – both online and offline – has made the decision feel safer, clearer, or easier to justify. The Decision Safety Map™ is the behavioural science framework upon which all your content rests.
The route one post takes
- Scrolling past
- Paying attention
- Weighing it up
- Reaching out
Named principles, four in each territory. Every post we write is tagged against at least one before it is scheduled.
Territories a month of content has to cover. Miss one and the feed gets loud without ever getting persuasive.
Times any of this is named in a caption. The scaffolding is ours. The reader only sees a post that made sense.
This is what your subscription actually runs on.
See the plans, or read where the framework came from.